Professional Certificate In New Retail Strategy

4 Days Program

Oct 24 & 25 (Fri & Sat)
Nov 21 & 22 (Fri & Sat)

Modern retailing is one of the most rapidly expanding field in today’s business world. (Deloitte)

New Retail has proven to help businesses grow in 3 ways: increased new customer sales, customer retention and lowering the cost of serving customers.

The course is taught by subject matter experts with good exposure to the retail business. This Certificate focuses on workplace applications grounded by real industry case studies.

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Accredited By

Industry-in-Campus Certification

Our Professional Certificate In New Retail Strategy Is Suitable For

Retailers who needs to overcome business bottlenecks.
Store managers, retail executives, operations managers, and others already working in the retail industry who want to update their skills and remain competitive.
Business owners who want to ensure their business strategies align with modern retail trends

What You Can Learn

Understand omnichannel business strategies and how to measure their success.
Broaden your practical skills with real Industry backed practices that demonstrate how organizations are using these tools to drive transformation.
Build competitive marketing tactics to solve specific business challenges

Want to learn more on how to join the program as low as RM 0*?

Why Choose Us

Access to real world business insights

Become a member in The Association of Certified Professionals (ACP) upon successful completion of the program

Delivered by experienced academic lecturers and corporate trainers which ensure the effectiveness of program content

Application-oriented program structure, which allows you to immediately apply the acquired skills in real world situations

Access to unlimited learning resource will be provided with no hidden cost

Opportunities to network with industry professional

Participants’ Testimonies

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Daniel,

Founder of Spectaclex

Carmen Lee,

Manager of AIKBEE

TIMBERS SDN. BHD

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Debbie,

Operation of Spectaclex

“After studies this course it turn out on the particular month our sales is one the best a month the year”

“I am joining this New Retail Marketing Strategy to improve my career growth in the retail industry.”

“I learned what is brand identity from this training. Previously we only copy what our competitor do.”

Program Details

Program Name

Professional Certificate in New Retail Strategy

Time Required

2 Months

Language Conducted

English

Mode of Delivery

Blended Learning

(F2F Session will be conducted on Tunku Abdul Rahman University of Management and Technology (TARUMT) KL Main Campus)

Estimated Total Tuition Fees

RM 0*- RM 5,100 based on payment option

*Exclusive 10% Off for MRCA Members and TAR UMT Alumni

Main Topics Covered

Overview of New Retailing
Competitiveness and Retail Metrics for Growth
Peak Performance Blueprint: People Performance

Details

Learning outcomes

On completion of this module, learners will be able to:

Describe the evolution of the retailing industry landscape and its implications for modern retailing practices to sustain business continuity and competitiveness
Explain internal and external environmental scanning to facilitate new retail seamless strategy formulation.
Identify and apply key principles, techniques and tools required to successfully formulate and implement new retail seamless strategy for a product or service including evaluating business models options.
Examine key concepts and techniques to undertake both offline and online retailing activities

Indicative contents

What is New Retail?
Three Key Trends in New Retailing
Evolution of Retail Industry and Global Disruption Trends (VUCA)
Internal and External Business Environment Analysis
Emergence of International Marketing Channels
Principles of Omnichannel Retailing
Modern Shoppers and Omnichannel Customer Journey
New Retail Solution in Omnichannel Strategy
Moving from Conventional Business Model to Seamless Business Model
Nine Pillars of Seamless Business Model

Learning outcomes

On completion of this module, learners will be able to:

Identify the elements of retail marketing mix for decision making in retailing and apply them in various key marketing activities specifically at target markets/ customers.
Formulate an integrated marketing plan and strategies for offline and online channels in order to maximize return on investment.
Create innovative and evergreen content marketing concepts that attract, educate, influence and persuade the targeted audience.
Illustrate key retail metrics for both online and offline channels for measuring retail performance for better strategy formulation.

Indicative contents

Retail Marketing Mix
Effect of 4Ps from Digital Landscape
Creative Content Management
Online to Offline Marketing Campaigns
Integrated Marketing Communication and International Advertising
Types of Retail Strategy and Benchmarking
Retail Metrics & Analytics
Retail Productivity and Bottlenecks
Characteristics of a Strategic Target Market
Sustainable Competitive Advantage for Retailers

Learning outcomes

On completion of this module, learners will be able to:

Understanding individual differences and building empathy to manage different personalities
Analyzing individual strengths and areas for growth by using the performance equation and strategies for enhancing people’s impact
Setting performance expectations and objectives for team members
Develop skills to inspire performance instead of enforcing performance

Indicative contents

Introduction to Individual Differences and Empathy
Analyzing Individual Strengths and Growth Areas
Setting Clear Performance Expectations and Prioritization
Performance Metrics and Evaluation
Strategies for Inspiring Performance
Intrinsic and Extrinsic Motivation
Managing People Challenges and Conflict
Meaningful Feedback and Recognition in Workplace
Building Trust and Fostering a Supportive Work Environment
Coaching Toolbox for Managers

Case studies and Industry examples

Senheng– Learn how Senheng stands out in the New Retail environment through the 9 elements of a seamless business model.

Alibaba – Discover the source and secret behind this retail giant’s generation of enormous traffic

Xiaomi – From a newly startup tech company to making 28 million RMB in 4 years! Discover how this was achieved with almost zero marketing model!

Starbucks – Learn the competitive advantage of the world’s largest coffeehouse chain and their unique communication method in driving customer loyalty.

Apple – Discover the various channels used by the legendary brand in distributing and selling products with the secret formulas in maximizing their sales!

GSC – Discover the secret behind the shift from a conventional communication method to one that is championed and loved by all customers alike.

PepsiCo – Learn how this company grows it’s business focusing on marketing strategies centred around consumer opinions!

Other examples include the Amazon, IKEA, Dell, Subaru and many more!

Certificate

On successful completion of the program and assessments, learners will be awarded Professional Certificate in New Retail Strategy jointly accredited by London Examination Board (LEB), Traingogy, The Association of Certified Professional (ACP), and SH Retail Academy.

Becoming a Certified New Retail Strategy Professional will provide you the knowledge, capabilities, and tools you need to react to modern customer needs, technological dynamics, and markets.

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Participant Testimony

Lecturers & Trainers Involved

Tan Ping Foo

TARUMT Deputy Dean

Principal Lecturer

BA (Hons) (Mal)
MBA (UPM)
MCIM

Dr Cassandra Chan

SHRA CEO

Head of MRCA Academy
Doctorate of Management, UM
Black Belt Lean Six Sigma
Licensed NLP Trainer

Dr Phuah Kit Teng

TARUMT Senior Lecturer

BSc (Hons)
MSc, PhD (UPM)
ACIM

Amir Ashraff Hassan

SHRA Corporate Trainer

HRD Accredited Trainer
BTech. with Education
Yellow Belt Lean Six Sigma
SKM Level 3 (DT010 & G471)

Dr Soong Kai Kit

Assistant Professor

BEng (Hons) (Mal)
MBA
PhD (MMU)

Assoc. Prof. Dr Khoong Tai Wai

Associate Professor

BSc (Hons) (UMS)
RFP
MSc (UUM)
CIFP
MIMktM
PhD (UKM)
MCIM

AND MANY MORE

Our Partners

Tunku Abdul Rahman University Of Management and Technology (TAR UMT) is a distinguished institution of higher learning acknowledged locally, nationally and globally for its excellence in providing opportunities for intellectual, personal and professional development.

TAR UMT has over 28,000 of current students and 210,000 of alumni working in different industry locally and internationally.

TAR UMT has won many scholastic awards and recognition amongst which include SETARA 5-Star rating for the year 2018 / 2019 under the University Colleges category, Premier Digital Tech University status awarded by Malaysia Digital Economy Corporation (‘MDEC’) in 2019 and Sin Chew Education Awards 2018 / 19.

TAR UMT is one of the partners in this professional certification and has taken part to co-develop the program contents with SH Retail Academy.

SH Retail Academy (SHRA) is a retail training provider founded and inspired by the intention of Mr Lim Kim Heng, Executive Chairman of Senheng New Retail Berhad, to support Malaysian retail industry to grow by increasing productivity through digitalisation and upskilling. SHRA specialize in retail related topics such as New Retail, Sales Skills, Customer Service and even soft skills such as Leadership and
others and has served retail industry leaders such as Senheng New Retail Berhad, FItness Concept and many others.

In this professional certification, SHRA utilize the success case studies related to livestreaming success from local and international examples while sharing insights and step by step guide to be a New Retail Marketer in the modern omnichannel environment.

Traingogy is a subsidiary of ALZO EDUTECH GROUP, a parent company that includes: London Examinations Board in England; Brittany Université in Paris; Robert Cavelier University in USA; ESOL Awards in England; and Metaverse Awards in England. Traingogy has variety of courses designed to meet learners’ needs of up-skilling or gaining a new skill in a way that fits with learners working and home pattern. The program and courses will give learners appropriate knowledge, skills, and tools in one or more areas relevant to you. Traingogy aim to deal with most skills gaps including in general and localized regions.

Traingogy is one of the accreditation body of the Professional Certificate in New Retail Marketing alongside with and London Examiniation Board (LEB) and The Association of Certified Professsional (ACP) .

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London Examinations Board (LEB) is a UK entity registered with the UK Register of Learning Providers and with the UK government’s ESFA – the Education and Skills Funding Agency. LEB has partnered with various universities in the UK, Australia, USA and Europe who have accredited some of our degree programmes. These Universities recognise our academic programmes by allocating them credits against their own undergraduate and/or postgraduate degrees. LEB also been awarded as the Queen’s Award for Enterprise: International Trade 2021 and appointed as the Export Champion by the Department for International Trade, UK.

LEB alongside with Traingogy and The Association of Certified Professsional (ACP) is the accreditation body of the Professional Certificate in New Retail Marketing.

The Association of Certified Professionals (“ACP“ ) aims to promote the transnational peer-to-peer exchange of ideas within and beyond the professions or borders of its members. It will be a networking and cross-cultural forum where local and international employment opportunities can be advertised and advice, local know-how and knowledge can be sought from other members.

ACP is one of the accreditation body for of the Professional Certificate in New Retail Marketing alongside with London Examination Board (LEB) and Traingogy.

Until 31 September’25 Intake Early Bird Promotion Ends